Los Angeles · Tokyo

We operate on
both sides of
the Pacific.

DeNA America is the US hub of DeNA Group — publishing games and apps, powering AI-driven cross-border operations, and helping Japanese companies grow in North America.

Work with us Our services
Headquarters
Los Angeles, California
Founded
2019
Parent Company
DeNA Co., Ltd.
TYO: 2432
Team Experience
45+ years
JP–US entertainment
What We Do

Three ways we
create impact

From game and app publishing to AI-driven operations and market expansion — we connect Japanese innovation with American opportunity.

01
Publishing

Game & App Publishing

We publish and operate mobile games and entertainment apps in North America, bringing Japanese entertainment to global audiences with data-driven user acquisition, community management, and live operations expertise.

User Acquisition Community Live Ops Localization
See our titles →
02
AI-Powered

AI Cross-border Solutions

We curate and deploy the world's most advanced AI solutions across two domains — HR and Marketing — tailored for Japanese and APAC clients navigating cross-border operations.

HR AI Marketing AI UA Automation Cross-border Ops
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03
North America

US GTM Support

We help Japanese entertainment companies achieve Product Market Fit in the US — faster and with higher probability. Built on 45+ years of combined experience across games, apps, and digital entertainment in the North American market.

Market Research Localization Community PMF
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Our Titles

Published & operated
in North America

Mobile RPG
Pokémon Masters EX
Pokémon Masters EX

Available in 8 languages worldwide, Pokémon Masters EX brings together iconic Trainers from across the Pokémon series as Sync Pairs, gathering at the island of Pasio for a new adventure. Co-developed with The Pokémon Company and published by DeNA. North American marketing and live operations — including user acquisition, localization, and community management — are led by DeNA America.

Visit official site →
Live Streaming App
IRIAM
IRIAM

IRIAM is a next-generation character live streaming platform that lets anyone become a virtual character and go live — with just a smartphone and a single illustration. Developed and published by IRIAM, a DeNA Group studio. IRIAM empowers creators to perform as animated characters anytime, anywhere. DeNA America leads the platform's North American market entry and growth strategy.

Visit official site →
AI Cross-border Solutions

Two domains.
One approach.

We identify the world's most advanced AI solutions, validate them in real operations, and deploy them as tailored combinations for Japanese and APAC clients.

HR

AI-powered HR
for cross-border teams

Japanese companies expanding globally face a common challenge: HR processes built for domestic operations don't scale across borders. Talent acquisition, workforce management, and people analytics all require different tools, different data models, and different compliance frameworks in each market.

We map each client's HR value chain, identify where AI delivers the highest leverage, and implement solutions drawn from a curated portfolio of global best-in-class tools — configured for Japan and APAC operating contexts.

Our HR practice operates as DeNA HR Evolution — bridging the gap between East and West. As exclusive distribution partners for leading US and global AI HR vendors, we bring best-in-class HR solutions to Japanese and APAC enterprises.

Visit DeNA HR Evolution →
Talent Acquisition Workforce Management People Analytics Cross-border Compliance
Marketing

UA and creative
operations, reimagined

The marketing technology landscape is evolving faster than most teams can track. AI tools for creative production, campaign analytics, briefing workflows, and UA automation are rewriting the economics of performance marketing — but only when selected and integrated correctly.

We run these tools inside our own publishing operations before recommending them to clients. What we bring is not a vendor list — it's a validated stack, tested against real campaigns, with the integration knowledge to make it work.

AI Creative Campaign Analytics UA Automation Briefing Workflows

Both practices share the same philosophy: we don't resell software. We build solutions — matching the right tools to the right problems, for companies operating between Japan and the US.

Contact us to discuss your needs →
US GTM Support

Why Japanese products
struggle in the US —
and how we fix that.

Most Japanese companies enter the US market through remote management from Japan. It's the practical choice — but it rarely creates the local insight needed to find Product Market Fit before the budget runs out.

The pattern we see

Setting up a local office is expensive. Sending expats takes time. So companies default to managing from Japan — and end up spending their budget on market activities that don't reflect how the US audience actually thinks, plays, or buys. The product never gets a fair shot.

Our approach

We act as your US team. We bring local market intelligence, community access, and 45+ years of combined execution experience — so you can build the PMF feedback loop before your window closes.

01

Market Understanding

We build advisory teams with local industry expertise, conduct qualitative and quantitative user research across target segments, and translate findings into actionable strategy — not just reports.

02

Localization

Beyond translation — we identify your product's core value and adapt messaging, positioning, and creative to resonate with US audiences, while preserving what makes the original compelling.

03

Community & Launch

We build early adopter communities through targeted outreach, manage influencer and media campaigns, and activate at key industry events — creating the momentum that sustains a launch.

Case Study

Anime IP mobile game
North America launch

We handled the full North American launch of a major Japanese anime IP mobile game — from pre-launch user research through live operations support. Scope included dual-segment audience analysis, influencer campaigns, specialist media buying, PR, and community activation at Anime Expo.

56
Media outlets
covered
256M
Combined media
reach (UMV)
5M+
Influencer
campaign views
AX
Anime Expo
community activation
Program Structure

4–6 month PMF-focused program · Research + Marketing + Community · One-stop execution

Discuss your launch →
About Us

The US arm of
DeNA Group

DeNA America, Inc. is the Los Angeles-based subsidiary of DeNA Co., Ltd. (Tokyo: 2432), one of Japan's leading technology and entertainment companies.

Founded in 2019 to bridge the gap between Japanese innovation and American markets, we operate at the intersection of mobile gaming, emerging technology, and cross-cultural business strategy.

With deep roots in both markets, our bilingual team translates the discipline of Japanese product development and the agility of US consumer tech into results-driven programs for our partners and titles.

DeNA Group office
Get in Touch

Let's build something together

Whether you're a Japanese company exploring the US market, or looking for AI-powered cross-border solutions — we'd love to hear from you.